The BBC carried a wee story today on Michelle Mone of Ultimo Bra fame. Michelle is a Scot born in Glasgow and has been fairly successful in developing a range of bras that ladies seem to want. Good so far. She employs people in Scotland, lives in Scotland and is well know in entrepreneurial circles here.
Today, however, she has been quoted as “threatening” to leave Scotland if the Independence Referendum vote is yes. She is entitled to her opinions and she is also entitled to her political leanings.
It’s good to know that she is keeping abreast of the independence debate and that she has the courage to get her opinions of her chest. There have been a couple of times in the past when her business may have gone tits-up and a couple of her entrepreneurial friends have supported her.
The Ultimo silicon enhancement is in the brassiere rather than inside a ladies body, which seems like a better way of doing things form a health point of view. Although, the expectation of a shiny new suitor may be tempered somewhat following the removal of said garment during a moment of heightened passion.
So Miss Mone, who has also been known to moan at times, will move to London and move her company to England also, if the majority of the people in Scotland who vote in the referendum vote yes. It may be the case that voters who were customers of Miss Mones in the past, may decide to burn their Ultimo bras and decide not to partake of her products in the future if she does move away to England. Miss Mones financial cup may not runneth over quite as much for a time following such a move.
Miss Mone has recently split with her husband, as he was not keen that she had started to model her bras and underwear for magazine adverts. If you’ve got it flaunt it Miss Mone, stand up (or lie down, kneel or generally pose) for and stick out to your principles.
In truth there will no doubt be other business people, intellectuals, sports people and all manner of other people who will decide an independent Scotland is not for them. That’s’ fine. It’s natural that this should happen. It may also be the case that just as many people or more, come back to Scotland or move here for the first time following independence.
The drive for independence is not based on disliking the English, wanting to grab the oil, having a voice in the world, etc. It is about having the right to determine our own future as a country. Miss Mone should perhaps deal with the realities when they become actual realities. She is quite entitled to her views and her need to share them and I’ve no doubt that she has carefully considered the financial implications of her “threat”.
She will have weighed up the risks for her business as they currently stand and mixed in the potential risks following a positive yes vote in the referendum. It would make perfect sense for her to stay in Scotland and try to influence the business implications, which she seems to have identified at the moment as being negative. Good business people will do this.
One last thing. There’s no such thing as bad publicity, Michelle, isn’t there?